Abstract

The purpose of investigating tourism from a  sustainable perspective arises as an initiative that allows strengthening environmental culture through education, especially in places where there is a high influx of tourists who must preserve the natural environments that are part of their visits. For this reason, a reflection article is presented in which it begins by presenting the concept of tourism and then the different types of tourism, and the actions that each one must carry out to carry out responsible and sustainable tourism. The origin of tourism dates to when thousands of people traveled to attend the Olympics in Ancient Greece. Its definition is in a commercial activity in England with Thomas Cook, who in 1841 founded the first travel agency: Thomas Cook and Son. Currently, tourism is one of the industries that generates the most economic income for countries. As already mentioned, tourism has existed since ancient times, but only until a few decades ago it was considered as an activity that encompasses various economic sectors. You can also receive multiple concepts, depending on the area you come from. Thus, from the economic definition they could define tourism based on consumption, while from psychology it can be defined in tourist behavior. In this sense, this article is proposed as a means of reflection for readers, and that can become a means of generating environmental culture.

Keywords: Tourism, Sustainable tourism, Social responsibility, Technology, VICA